Project Title 03 | My Site 1

BRAND IDENTITY

Develop a cohesive brand identity and

multi-channel marketing campaign for Wild Soul, a craft beer line by Savage, designed

to communicate an adventurous, rugged lifestyle and strengthen brand engagement.

The identity was built around a bold wolf-head illustration as the central visual anchor, supported by strong, stylized typography that reflects a wild, untamed aesthetic. A structured color system was applied across product variants, deep navy for Cream Ale, forest green for Blond Ale, and earthy bronze for Amber Ale, to clearly differentiate each beer while maintaining a unified premium look.

The packaging design was extended into a digital social media campaign featuring engagement icons and community-focused messaging. This combination of physical and digital assets reinforced the brand’s “Join the Pack” concept, creating a consistent and immersive experience that connects product design with modern, interactive marketing.

Develop a cohesive brand identity and multi-channel marketing campaign for Wild Soul, a craft beer line by Savage, designed to communicate an adventurous, rugged lifestyle and strengthen brand engagement.

The identity was built around a bold wolf-head illustration as the central visual anchor, supported by strong, stylized typography that reflects a wild, untamed aesthetic. A structured color system was applied across product variants, deep navy for Cream Ale, forest green for Blond Ale, and earthy bronze for Amber Ale, to clearly differentiate each beer while maintaining a unified premium look.

The packaging design was extended into a digital social media campaign featuring engagement icons and community-focused messaging. This combination of physical and digital assets reinforced the brand’s “Join the Pack” concept, creating a consistent and immersive experience that connects product design with modern, interactive marketing.

Develop a cohesive brand identity and multi-channel marketing campaign for Wild Soul, a craft beer line by Savage, designed to communicate an adventurous, rugged lifestyle and strengthen brand engagement.

The identity was built around a bold wolf-head illustration as the central visual anchor, supported by strong, stylized typography that reflects a wild, untamed aesthetic. A structured color system was applied across product variants, deep navy for Cream Ale, forest green for Blond Ale, and earthy bronze for Amber Ale, to clearly differentiate each beer while maintaining a unified premium look.

The packaging design was extended into a digital social media campaign featuring engagement icons and community-focused messaging. This combination of physical and digital assets reinforced the brand’s “Join the Pack” concept, creating a consistent and immersive experience that connects product design with modern, interactive marketing.

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